Recruit to Retain
One of the keys to retention and early energy and momentum with new distributors is something I like to call: “recruit to retain.” This is a simple, yet often overlooked skill and approach among distributors. Sometimes distributors, in their enthusiasm to recruit, will hard sell their prospects into becoming a distributor – when that might not be the best options for that person. This results in disappointment and the early departure of that new distributor, which in turn causes frustration for the person who did the recruiting. Instead, simply interview the candidate to find out what they would truly like to accomplish by being involved with the company. Do they want the product at the best price – and that’s all? Do they want to just earn enough to cover the cost of their product? Do they want to earn a part-time or full-time income? Ask. Listen. Learn. And then match them with the best enrollment option to meet their needs. Help them achieve success early – as THEY define success – and they’ll stay with you for a long time. You can always invite them to increase their involvement as they get settled and confident in your company and your products.
